Each year, an Annual Conference of Baltic Management Development Association (BMDA) takes place in one of its member countries.
Baltic Management Development Association - BMDA, together with the Host Institution Emlyon Business School (Casablanca Campus) organized the 17th Annual BMDA Conference on the topic "Cultural Sensitivity & Local Contribution in Business & Education : How to Build International Business in Deglobalization Era?".
Nowadays, with Trump's Era, Brexit, the myth of a borderless world has come crashing down and managers need to adapt their international strategies and give more importance to local issues and cultural sensitivity of their business in order to create better local anchorage and then assure sustainability and optimize the development for everybody's profitability, for this reason we need to continually move back and forth between local and global.
Panel discussions focused on topics such as “The relevance and Impact, Engagement, Cultural Sensitivity in Business Education or the most effective ways of knowledge distribution – in tomorrow’s world of management education”.
In quality of AABS Board Chairman and Director at HEM Business School, Dr. Ali Elquammah, was one of the speakers in the plenary session about "Facts & important information for doing business in this continent"
Among other things, he spoke about the African Accreditation System newly launched by AABS that puts the emphasis on culture, context, and country by looking at impact on Africa, relevance to Africa and sustainability in Africa.