Program
The program covers the following seminars:
Modules | Number of Hours |
---|---|
Module 1- Foundation Courses | |
Basic marketing | 24 |
New Trends in Marketing | 24 |
Communication and models of persuasion | 12 |
Advanced Marketing | 36 |
Consumer Behavior | 12 |
Total | 108 |
Module 2 - Environment and Communications Framework | |
Institution and Communication Challenges | 24 |
Communication Economics | 24 |
Trends in Communication | 12 |
Legal Communication Environment | 12 |
Total | 72 |
Module 3 - Communication Policy and Strategy | |
Branding and Communication Strategy | 12 |
Message Construction and Analysis | 12 |
Strategy and Communication Policy | 12 |
Strategy Resources | 12 |
Marketing Strategy - Case Study | 12 |
Total | 60 |
Module 4 - Tools and Techniques | |
Media and advertising efficiency | 12 |
Knowledge of Media | 12 |
Data Analysis | 24 |
Total | 48 |
Module 5 - Methodology / Communication | |
Integration Seminar | 12 |
Interpersonal Communication | 24 |
Research Methodology | 24 |
Individual coaching and group | 36 |
Methodology /Oral exam | 12 |
Total | 72 |
TOTAL YEAR | 360 |