Program
The program covers the following seminars:
Modules | Number of Hours |
|---|---|
Module 1- Foundation Courses | |
| Basic marketing | 24 |
| New Trends in Marketing | 24 |
| Communication and models of persuasion | 12 |
| Advanced Marketing | 36 |
| Consumer Behavior | 12 |
| Total | 108 |
Module 2 - Environment and Communications Framework | |
| Institution and Communication Challenges | 24 |
| Communication Economics | 24 |
| Trends in Communication | 12 |
| Legal Communication Environment | 12 |
| Total | 72 |
Module 3 - Communication Policy and Strategy | |
| Branding and Communication Strategy | 12 |
| Message Construction and Analysis | 12 |
| Strategy and Communication Policy | 12 |
| Strategy Resources | 12 |
| Marketing Strategy - Case Study | 12 |
| Total | 60 |
Module 4 - Tools and Techniques | |
| Media and advertising efficiency | 12 |
| Knowledge of Media | 12 |
| Data Analysis | 24 |
| Total | 48 |
Module 5 - Methodology / Communication | |
| Integration Seminar | 12 |
| Interpersonal Communication | 24 |
| Research Methodology | 24 |
| Individual coaching and group | 36 |
| Methodology /Oral exam | 12 |
| Total | 72 |
TOTAL YEAR | 360 |
