Marketing

HEM’s Marketing Major - Grande Ecole Program - Dual Master Degree with Master of Marketing & Sales from iaelyon

OBJECTIVES​

The Marketing major in HEM’s Grande Ecole Program (fourth and fifth years - MASTER) offers students specialized training that prepares them to work in leadership positions in marketing, sales and business communication in various sectors.

To effectively address the needs of the market and its developments, the marketing manager must have diverse skills ranging from knowledge of the market and the consumer to the different techniques to better meet customer needs in different sectors.

Thus, this training prepares students, future professionals of the discipline, by providing them with a precise conceptual framework coupled with an operational approach that especially allows them to:

• analyze marketing data and make decisions
• master the marketing levers for action: innovation, brand management, promotion, etc.
• design appropriate marketing strategies